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As each day passes, the number of travelers searching for and booking hotel rooms from their mobile devices is increasing. User experience is a key factor in converting lookers into bookers and it all starts with having an optimized mobile hotel website when they land on your website from their mobile device.
It's now estimated that more than half of those making a hotel reservation, are making them from a mobile device. Think about that for a second. More than 50% of travelers are seeing your hotel website from a mobile device - That alone should have you picking up the phone to get an optimized for mobile hotel website if you haven't already. Luckily, if you get your mobile hotel website Powered by INNsight, it won't cost you a dime!
Put yourself in the traveler's shoes. You open up your search engine browser on your mobile device, search for hotels in your destination, and begin to click around. You get to a hotel website that's not optimized for mobile, you're seeing their website as if you were on a laptop or desktop - What do you do? More often than not, you hit the back button and move on. Trying to book a hotel room with your mobile device but on a made for PC website, is frustrating and difficult. There's no excuse to lose hotel reservations because your hotel website is not optimized for a mobile experience.
Your mobile hotel website should be using today's industry standards and best practices to make sure travelers can easily get to, navigate through, and make a reservation with your new mobile hotel website. You've finally made the decision to get a mobile website for your hotel and INNsight will take care of the rest. Mobile optimized images and architecture will ensure quick load times, responsiveness, and easy navigation. Using swipe technology means your mobile hotel website is designed for fingers, not mouse clicks. All of your promotions, deals, packages, and booking engine are optimized for a mobile experience - You won't lose functionality.
All of the great functionality you have on your desktop optimized hotel website will be available on your mobile hotel website.
